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7 Types of Photos Every Professional Personal Brand Needs

  • Writer: Admin
    Admin
  • 6 days ago
  • 2 min read

When a client, investor, or employer visits your website or Instagram, they shouldn't see just one headshot. A professional personal brand is a visual story—each frame tells a chapter.wildkindphotography+1​

At Peyman Khorram Studio, we design personal branding sessions to create a complete visual book in one day, not just a single headshot.theimaginatorstudio+1​

1. Professional Headshot (Profile / About Me)

This is the image for LinkedIn, WhatsApp Business, resumes, and "About Me" pages.​

  • Tight crop, usually chest-up, with soft blurred backgrounds.

  • Focus on the eyes, direct camera contact, and an expression blending confidence with approachability. ​

2. Storytelling Portraits

These show you interacting with your environment—not just staring at the camera.

  • Examples: Thinking at a desk, leaning against a wall, walking in an urban space, or sitting in dramatic light.

  • Perfect for website banners, LinkedIn covers, and presentation slides.wildkindphotography+1​

3. "In Action" Photos (Behind the Scenes)

People love seeing how you work, not just the results.

  • For doctors: Consulting with a patient (no identity shown).

  • For photographers: Shooting with camera and lights.

  • For coaches/consultants: In sessions, workshops, or working on a laptop.

  • Ideal for Stories, blogs, and educational captions.wildkindphotography+1​

4. Detail Shots (Details & Flatlays)

Personal branding isn't just faces—your tools and details tell part of your story.

  • Phone, laptop, notebook, glasses, camera, pen, coffee... in a clean, minimalist layout.

  • Use for blog banners, educational slides, and spacing out portrait posts on Instagram for visual variety.clicksandconfetti+1​

5. Environmental Shots (Location & Lifestyle)

Location builds your brand's vibe: urban, luxury, minimalist, or artistic.

  • Examples: Modern cafe, sleek office, creative coworking space, or urban architecture backdrops.

  • Great for websites, "Journey/Story" pages, and more personal Instagram posts.improvephotography+1​

6. Vertical Social Media Shots (Reels & Stories Frames)

Designed in 16:9 and 9:16 formats for Stories, Reels, and video covers.clicksandconfetti+1​

  • Negative space on one side for adding text, titles, or CTAs later.

  • Essential for Instagram, YouTube Shorts, and LinkedIn.

7. Signature Hero Image

This is your "billboard" shot for homepage, campaigns, or main banners.

  • Cinematic lighting, intentional color grading, and powerful composition that lasts for years.theimaginatorstudio+1​

  • Fully aligned with your visual brand identity.

Do You Have the Complete Personal Brand Photo Pack?

In a personal branding session, we create a custom shot list tailored to your website, Instagram, and LinkedIn needs—giving you content for months ahead.bethanylavinphotography+1​

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